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레포트 > 경제경영계열

[다국적 호텔경영론] 홍콩 만다린 오리엔탈 호텔 사례(영문)

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레포트 > 경제경영계열
2006.11.21
24페이지 / hwp
2,800원
84원 (구매자료 3% 적립)

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[다국적 호텔경영론] 홍콩 만다린 오리엔탈 호텔 사례(영문)에 대한 자료입니다.

Ⅰ. Hotel structure
1. Chain hotel
2. The mission of Oriental Hotel
3. The principle
4. Major department

Ⅱ. Function of Oriental Bangkok Hotel
1. House Keeping
2. Front Office Function
3. Sales Department

Ⅲ. Organization of Oriental Hotel

Ⅳ. STP Analysis
1. Segmentation and Targeting
2. Positioning

Ⅴ. Marketing Mix 7P's
1. Product
2. Price
3. Place Distribution System
4. Promotion
5. Physical Evidence
6. Participants Staffs & Guests
7. Process

Ⅵ. Service Review by Dann Scott

Ⅶ. Global Competition and the Future

Ⅷ. The Hotel Trend

본문내용

Ⅰ. Hotel structure

1. Chain hotel
Hong kong-based Mandarin Oriental traces its history from 1926 when its first owner, Hong kong Land, acquired the Gloucester Hotel in Hong Kong. In 1974, the group expressed its intention to expand into the rest of Asia with hotels that reflected the Hong Kong Mandarin Oriental's standard. The group went though various corporate changes. Eventually part of the equity was sold to the public and the company was listed on the Hong Kong stock exchange. The hotel group at first adapted Mandarin International Hotels as its brand name, but this was changed to Mandarin Oriental in 1986, partly to identify the company more closely with its other famous hotel in Bangkok, the Oriental.
In the mid-1980s, the company decided to expend its hotels beyond the Asia region, largely through equity purchase.
Mandarin Oriental's corporate statement simply says it aims "to be the best." it does not have many hotels, and its preference would be to have five good hotels in five years rather than twenty inconsistent hotels in as many years. Mandarin Oriental's operational savvy has established a strong reputation for the name, some considering it to be the best hotel operator in the world. The hotel company has expressed its desire to eventually be in all key cities world-wide.

2. The mission of Oriental Hotel
The mission is to completely delight and satisfy the guests. They are committed to making a difference every day, continually getting better to keep us the best

#the #and #of #in #to #The #is #are #with #Oriental

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