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분야
doc2. Industrial Analysis
3. Competitive Advantages
4. SWOT Analysis
5. Strategic Options and Recommendation
6. Prospect of Future Airline Industry and Korean Airline
7. Conclusion
Appraising a company’s resource sstrengths and weaknesses and its external opportunities and threats, commonly known as SWOT analysis, provides a good overvies of whether its overall situation is fundamentally healthy or unhealthy.
4.1 Strength
4.1.1 Aircraft Possession Superioty
1) The more possession of aircrafts in compare with competitors: KAL (121), AAL (61)
2) Scale of economy & advantages in market expanding
3) The better relationship with Boeing Company who is no.1 aircraft supplier => stable supply and continous maintanence
4.2 Weakness
4.1.1 Low Safety
1) The safety is the most basic factor in air-line industry
2) Old and aged aircrafts and their cabin => a lot of costs to change the aged aircrafts to the newer aircrafts
3) ‘Guam blasting accident’
4.3 Opportunity
4.3.1 Foreign Demand Increase
1) Foreign tourist 7 millions
2) National differentiated marketing for foreigner’s tourism & extention of Korean Culuture
3) Regionally located on center in East North Asia => Role expection as a core hub of distribution and circulation
4.4 Threat
4.4.1 From International Environment
1) Oil price uncertainty and increasing oil price
2) Terror threats - 9.11 terror
3) International air-line charge increase
4.4.2 From Domestic Environment
1) JeJu Airlines => Low price and local airline strategy 1.5% market shares in 2006 year
2) KTX Stable settlement and continous growth => domestic airline demand decrease
2. ‘Korean Air: An Internet Marketing Case’, JaeIl Kim, JinKyo Kin, DongHun Kim, 2004
3. ‘Korean Air 2006 IR’, www.koreanair.co.kr, 2006
4. ‘Korean Air 2006 AR’, www.koreanair.co.kr, 2006
5. ‘KAL Company Profile’, DataMonitor, 2006
6. ‘Asiana Airlines 2006 IR’, AAL, 2006
7. ’21C Air trasport industry & air line’, KwangYu Yu, 2003
8. ’Nuts’, Freiburg Kelvin L, 2003
9. ’AAL Strategic Alliances’, www.reportshop.co.kr, 2004
10. ‘Air Line Industry’, YeonSei Uni., 2003
11. ‘2006 국내 항공 수송 동향’, ICAO, 2006
12. ‘2006 국제 항공 운송 실적’, ICAO, 2006
13. ‘항공 수송 전망’, ICAI, 2006
14. ‘Crafting and Executing Strategy’, Arthur A. Thopson Jr, A. J. Strickland, John E. Gamble, 2005
건전한 지식 공유를 통하여, 올바른 지식 정보 사회를 만들어갑시다.
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