로그인 | 회원가입 | 장바구니 | 고객센터

대학레포트

마이페이지

충전하기

장바구니 0

레포트 > 경제경영계열

[마케팅] PSP 마케팅전략(영문)

※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.

분야
등록일
페이지/형식
구매가격
적립금

레포트 > 경제경영계열
2007.05.31
34페이지 / hwp
2,800원
84원 (구매자료 3% 적립)

자료 다운로드 네이버 로그인

추천자료

닌텐도 Nintendo 경영전략(영문)

[전략경영론] 닌텐도 Nintendo 성공요인분석(영문)

[경영전략] Sony Computer Entertainment(영문)

[전략경영] Overseas expansion of NCsoft(영문)

[국제경영] 닌텐도 성공전략(영문)

[경영정보] Xperia PLAY 마케팅(소니에릭슨 엑스페리아 PLAY)

[경영학] 닌텐도 경영전략(영문)

[국제경영론] Iriver(아이리버)의 글로벌 전략(영문)

[마케팅조사] 플레이스테이션2 playstation 2 의 소비자 확대를 위한 커뮤니케이션전략

소개글

[마케팅] PSP 마케팅전략(영문)에 대한 자료입니다.

1. Game market and distinctive features
2. game industry history
3. Sony and PSP
4. competitors
5. swot
6. STP
7. Action - 4P
8. PSP Sales in the market
9. Why isn't PSP successful in the market?

본문내용

1. Game market and distinctive features

1) Definition

The computer and video game industry (formally referred to as interactive entertainment and generally as the games industry) is the economic sector involved with the development, marketing and sale of video and computer games. It encompasses dozens of job disciplines and employs thousands of people worldwide.

2) sales

The two largest markets for computer and video games are the United States and Japan. Other significant markets include Australia, the United Kingdom, Spain, Germany, South Korea, Mexico, France and Italy. Both India and China are considered emerging markets in the video game industry and sales are expected to rise significantly in the coming years.

• Console and portable software sales: $6.2 billion, up 8% from 2003
• Console and portable hardware and accessory sales: $3.7 billion, down 35% from 2003
• PC game sales: $1.1 billion, down 2% from 2003

참고문헌

Sony global : http://www.sony.com
Nintendo : http://www.nintendo.com/
'Game Boy Competitors - part1' : http://gc.advancedmn.com
Cumulative Production Shipments of Hardware / PSP? (PlayStation?Portable). Sony. URL accessed on 2006-03-18.
Jeff Haynes. "PSP Price Lowered to $199:New basic bundle for Sony handheld due later this month", IGN, March 15, 2006.
Chris Roper. "PS Biz Brief 06: New PSP Package, Pricing, More: US and Europe to see reduced-cost packages; more white PSPs in Japan", IGN, March 14, 2006.
Anoop Gantayat. "Bandai Bundles DVDs and UMDs:New anime to be released on DVD and DVD and UMD. Trust us, that makes sense", IGN, April 18, 2005.
Thomas K. Arnold. "UMD losing H'wood game", HollywoodReporter, March 30, 2006.
(April 12, 2006) “My Two Cents. The Digital Bits.” URL accessed on 2006-05-13.
Ellie Gibson. "Sony staff defy policy on import PSPs", Eurogamer, 2005-06-03.
(25 December, 2005) Determining PSP firmware using box codes. PSPbrew.com. URL accessed on 20

#and #of #to #in #game #The #for #is #Sony #on

오늘 본 자료

오늘 본 자료가 없습니다.

이 분야 인기자료

이 분야 신규자료