[국제경영] 농심 신라면 국제경영전략(영문)

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목차
Table of Contents

I. Abstract: Level of analysis: Nongshim Foods in China

II. General Information of the Company
A. Nongshim the Company
B. International expansion history
i. Nongshim Foods’ overall history of int’l expansion
ii. Motivation of international expansion

III. Level of Analysis
A. Why Sinramyun?
B. Why China?
i. Country attractiveness
ii. Company Strength Analysis
iii. China? China!

IV. Sinramyun in China : past
A. Operation Mode in China
B. Global approach strategy
C. Concentration Strategy

V. Sinramyun in China : present

VI. Sinramyun in China : future
A. Evaluation on current operation mode: WOS
i. Opportunity > Risk
ii. Strength > Weakness
iii. WOS? WOS!
B. Recommendations on Future Direction
i. Overlooking the market trend in Chinese food industry
ii. Nongshim’s role in Chinese food industry

본문내용
I. Abstract: Level of analysis: Nongshim Foods in China
II. General Information on Nongshim
A. Nongshim the Company
Nongshim Foods is a food manufacturer specializing in instant noodle and snacks in Korea, established in 1963. It also produces and sells beverage, bottled water, instant rice, microwavable or ready to-boil foods. It imports and distributes worldwide famous food brands such as Kellogg, Nestle, Chupa Chups, and Denmark Ham. To sum up, there are 4 main divisions: Instant Noodle, Snack, Beverage and Others & Exports .
As of 2006, Nongshim has 10 factories (5 in Korea, 3 in China, 1 in U.S and Japan), 4,909 employees, and 91 branch offices around the world. Its total sale was KRW 1.584 trillion, which is the 130th largest in Korea. And within food industry it ranked 6th in terms of total asset (KRW 1518.6 billion) and 3rd in total sales. Its net profit was KRW 11.9 billion .
B. International Expansion History
Nongshim is famous for its great success in the instant noodle market not only in Korea, but foreign market like China, USA, etc. Currently it has been focusing on expanding its business area to premium instant noodle market in China and this chapter will cover Nongshim’s international expansion history.