소개글
[마케팅] 아모레 퍼시픽 라네즈옴므 마케팅(영문)에 대한 자료입니다.
목차
I. INTRODUCTION TO LANEIGE HOMME - 2 -
1. AMORE PACIFIC - 2 -
2. INTERNAL ANALYSIS OF LANEIGE HOMME - 2 -
Company Analysis - 2 -
SWOT Analysis - 3 -
3. EXTERNAL ANALYSIS - 9 -
Consumer, Competitor and Market Analysis - 9 -
II. MARKETING STRATEGY ANALYSIS - 12 -
1. STP STRATEGY - 12 -
Segmentation & Targeting - 12 -
Positioning - 13 -
2. 4P ANALYSIS - 15 -
III. RECOMMENDATIONS - 22 -
본문내용
I. Introduction to Laneige Homme
1. Amore Pacific
AMOREPACIFIC has been renowned for its unique technology in the domestic cosmetic field since its foundation in Oct. 1978 and has 3 different sorts of field below and each field has different kinds of brands and these brands are above 26. Indeed, AMOREPACIFIC is a giant corporation in Korea, which has stable operation results and brand recognition through diverse brands and powerful brand power and reliable technology.
2. Internal Analysis of Laneige Homme
Company Analysis
Laneige Homme was born in Jan. 2007, based on previously established women cosmetic brand LANEIGE. The existing LANEIGE has been regarded as the first or the second brand in the women cosmetic market and has acquired its own high name-recognition and reliability