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분야
hwp1. The purpose of Studies-------------------------------------- 2
2. The fundamental knowledge about Wal-mart and its actions--------- 2
Ⅱ. Background of Wal-Mart
1. Company Profile --------------------------------------------3
2. Vision Statement--------------------------------------------4
3. Strategy---------------------------------------------------7
4. The washout of Wal-Mart (In Korea)----------------------------8
Ⅲ. Success Model : E-Mart ------------------------------10
Ⅳ. Management Innovation -------------------------------12
Ⅴ. Solution -----------------------------------------------13
Ⅵ. Conclusion---------------------------------------------17
1. The purpose of Studies
Our purpose of this study is find why Wal-mart, even though they are one of the biggest retail stores in the world, had failed in entering the Korean market. We felt especially qualified to researching this project (study) because we could have a chance to match our class studies which we’ve studied during the semester with our own practical researches. Understanding the elements that professors have explained and finding out that we are actually learning somethingthat is used in the reality business world. Our intension is find out Wal-mart’s global strategy in entering the boundaries of other overboard nations. Then compare it to the Korean market which will lead us to some solutions. These solutions will give us the minor or major solution to re-enter the Korean market.
Of course we certainly predict that Wal-mart has already materialized better solutions than we could offer as a student but our research’s perspective of view is at what we have learned throughout the professor’s lectures, showing we have understood the CRM (Customer Relationship Management) which is the subject of our research discussion and maintaining interactive collaboration with each other will teach us about the efficiency of teamwork and brainstorming.
1. The purpose of Studies
Our purpose of this study is find why Wal-mart, even though they are one of the biggest retail stores in the world, had failed in entering the Korean market. We felt especially qualified to researching this project (study) because we could have a chance to match our class studies which we’ve studied during the semester with our own practical researches. Understanding the elements that professors have explained and finding out that we are actually learning somethingthat is used in the reality business world. Our intension is find out Wal-mart’s global strategy in entering the boundaries of other overboard nations. Then compare it to the Korean market which will lead us to some solutions. These solutions will give us the minor or major solution to re-enter the Korean market.
Of course we certainly predict that Wal-mart has already materialized better solutions than we could offer as a stu
