소개글
[리조트마케팅] Atlantis, Paradise Island resort 마케팅전략(영문)에 대한 자료입니다.
목차
Contents
1. About Atlantis 3
1-1. Organization chart 3
1-2. HRM 3
1-3. Job description 4
1-4. Major customer 9
1-5. CRM (Customer Relationship Management) 13
2. Marketing strategies 16
2-1. Product differentiation 16
2-2. Marketing channels 25
2-3. Marketing advertising 27
3. Conclusion 32
3-1. SWOT analysis 32
3-2. Conclusion & Recommendation 38
4. References 40
본문내용
1. About Atlantis
1-1. Organization chart
1-2. HRM
To deliver exceptional employee service experiences ensuring Atlantis is the leader in cutting edge HR practices. We will accomplish this by attracting, developing and retaining highly motivated, productive, caring and committed team members who will accomplish and support the Company’s mission, vision and values.
"Blow Away the Customer"
Develop passionate committed people
Continuously strive for perfection... good enough never is
Sustainable bottomline performance
참고문헌
http://www.atlantis.com/flash.aspx
http://www.bahamas.com/bahamas/island/accdetail.aspx?accid=28821§ionid=52984
http://www.msilver-pr.com/pages/casestudies/atlantis.html
http://www.teradata.com/t/page/93753
http://www.igougo.com/travelcontent/journalEntryLodging.aspx?Mode=1&ReviewID=1187930&EntryID=4155
http://www.bahamastourismchannel.com/
http://strategis.ic.gc.ca/epic/site/imr-ri.nsf/en/gr119675e.html
http://en.wikipedia.org/wiki/Atlantis_Paradise_Island
http://www.tripadvisor.com
http://www.hotelreservations.com/
http://news.naver.com/news/read.php?mode=LSD&office_id=077&article_id=0000147717§ion_id=104&menu_id=104
http://news.naver.com/news/read.php?mode=LSD&office_id=077&article_id=0000141332§ion_id=104&menu_id=104
http://travel.msn.com/Guides/article.aspx?cp-documentid=387811