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분야
docIndex
1.What is “ANF”
2.Market analysis
3.Financial analysis
-Operating efficiency
-Market value measure
-Profitability
-Stability
4.Conclusion
ANF is a retailer of casual apparel for men, women, and kids in the United States. Its stores sell casual apparel, such as knit shirts, graphic t-shirts, jeans, and woven shirts
Abercrombie & Co. did not start out as a clothing store. It was opened as a waterfront store in Manhattan on June 4, 1892 by David Abercrombie.
As their company expanded, David Abercrombie and Ezra Fitch quarreled frequently due to personal differences. David Abercrombie was more conservative and was content to continue the store as it was, selling professional gear to professional outdoorsmen. Ezra Fitch, on the other hand, was more of a visionary. He was positive that the future of the business lay in expansion, selling the outdoors and its delights to more of the general public. In 1907, Abercrombie sold his share in the company to Fitch and returned to manufacturing outdoor goods. Fitch continued the business with other partners and was, for the first time, able to direct the company in a manner to his pleasing.
Fitch determined that the store ought to have an outdoor sexy feeling. Stock was not hidden behind glass cabinets. Instead, it was displayed as if in use. He set up a tent and equipped it as if it were out in the middle of the wilds of the Adirondacks. A campfire blazed in one corner, where an experienced guide was always in attendance, imparting valuable information to interested customers. Part of Fitch's strategy to expand the company was the creation of a mail-order catalog. In 1909, Abercrombie & Fitch mailed out over 50,000 copies of its 456 page catalog, which included outdoor clothing, camping gear, articles, and advice columns.
