[국제경영] 모닝케어 마케팅전략(영문)

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레포트 > 경제경영계열
2008.10.02
9페이지 / hwp
1,400원
42원 (구매자료 3% 적립)

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[국제경영] 모닝케어 마케팅전략(영문)에 대한 자료입니다.

1. Definition of the firm

2. Competition

3. Market research

4. Marketing strategy

5. Conclusion

본문내용

1. Definition of the firm

1-1. Dong-A pharmaceutical company
One of the biggest pharmaceutical company in Korea.(MNE) These day they attempt to be a global company. Products are exported to 26 countries. There are two branches in U.S.A and China.

1-2. Morning care

Even if some people don't like to drinke alcohol or are mot good at drinking, most of them couldn't help escaping from alcohol. Especially after-busindess-meetings with drinks after work. Due to the fact that they have to drink to satisfy hangover during the next day their work time so they are unable to work properly.
Morning care, which made by Dong-A pharmaceutical company, is produced for these people who have terrible hangovers after drinking too much.

1-3. Morning care's function
- Dissolve headache after and before drinking alcohol, protect and improve livers’ function
- Protect livers , reduce bad breath and dissolve thirst
- After drinking, feel less uncomfortable and inactive than usual the day after drinking

1-4. Main ingredients
GMT-ALC-5L, Milk Thistle extract powder (Especially good for beauty treatment ),
Guarana extract powder, Ulgme X powder, Galgen extract powder, The alder tree

1-5. Who needs Morning care
-Busienss men who often attend drinking parties or women who dislike alcohol
-Business beginners who find it difficult to break atomosphere by leaving the drinking tables.
-People who would like to take care of colleagues and friends in parties or gatherings.

2. COMPETITION

1. Background of market establishment (domestic)80% of alcohol consumers drink alcohol 2~3 times a week

#of #the #to #in #and #is #hangover #market #Chinese #are

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