[마케팅] 네이버 마케팅계획(영문)

 1  [마케팅] 네이버 마케팅계획(영문)-1
 2  [마케팅] 네이버 마케팅계획(영문)-2
 3  [마케팅] 네이버 마케팅계획(영문)-3
 4  [마케팅] 네이버 마케팅계획(영문)-4
 5  [마케팅] 네이버 마케팅계획(영문)-5
 6  [마케팅] 네이버 마케팅계획(영문)-6
 7  [마케팅] 네이버 마케팅계획(영문)-7
 8  [마케팅] 네이버 마케팅계획(영문)-8
 9  [마케팅] 네이버 마케팅계획(영문)-9
 10  [마케팅] 네이버 마케팅계획(영문)-10
 11  [마케팅] 네이버 마케팅계획(영문)-11
 12  [마케팅] 네이버 마케팅계획(영문)-12
 13  [마케팅] 네이버 마케팅계획(영문)-13
※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.
  • 분야
  • 등록일
  • 페이지/형식
  • 구매가격
  • 적립금
자료 다운로드  네이버 로그인
소개글
[마케팅] 네이버 마케팅계획(영문)에 대한 자료입니다.
목차
Korea’s No. 1 Search Engine to Expand Overseas
Tapping Into Overseas Markets
Top Search Technology
Venture Spirit
1.0 Executive Summary
2.1 Market Summary
Target Markets
2.1.1 Market Demographics
Demographics
Behavior Factors
2.1.2 Market Needs
2.1.3 Market Growth
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competitions
2.4 Product Offering
2.0 Marketing Strategy
3.2 Marketing Objectives
3.4 Target Markets
3.6 Strategy
3.7 Marketing Mix
본문내용
Dear Professor, our group thought that you might need more information about NAVER, so we attached these articles. Visit http://nhncorp.com, they have an English version.

Korea’s No. 1 Search Engine to Expand Overseas
Korea Times 2007-29-2007 19:20

NHN Corp., the largest Internet company in South Korea, has achieved strong growth and a dominant market share in the local search market in recent years despite fierce competition among numerous rivals _ particularly Google and Yahoo!
However, in order to become a true global leader in Internet service, we realize NHN must now look beyond South Korea to other regional and global markets.
NHN is at a crucial turning point and we must act strategically and with great foresight if we hope to replicate our domestic success in the international market.
At this juncture, we believe that Japan, a neighboring country which shares a similar but at the same time quite distinct culture, offers a sound starting point for NHN to begin its development into a leading global Internet search company.
Currently commanding a market share of more than 70 percent in the local search market with leading search portal Naver.com, NHN will begin testing its newly developed global search engine in Japan late this year, as we enter into this lucrative but challenging market.
We are well aware that the Japanese market, which has been largely dominated by Yahoo! Japan with a market share of nearly 80 percent, is not an easy market to penetrate.
Several other ambitious newcomers including Baidu.com, China's largest search engine, have been seeking inroads. Even Google is a distant second place with less than 20 percent in the Japanese search industry. Baidu.com set up a subsidiary in Japan earlier this year and is preparing for a cutthroat competition.
Despite the challenging situation, NHN is positive about launching a new search business in Japan, based on our deep knowledge of the industry and top-notch search technology.

Tapping Into Overseas Markets

Few people know that NHN has already experienced success internationally, with our online game businesses in Japan and China.
오늘 본 자료
더보기
  • 오늘 본 자료가 없습니다.
해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용,무단 전재·배포는 금지되어 있습니다. 저작권침해, 명예훼손 등 분쟁요소 발견 시 고객센터에 신고해 주시기 바랍니다.