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[마케팅조사론] 싸이월드 마케팅분석(영문)에 대한 자료입니다.
목차
1. About Cyworld
2. Reason to Choose Cyworld
3. Market analysis
3-1. Outer market analysis
3-2. Internal Market Analysis
4. Business Environment
4-1. Macroscopic analysis
4-2. Micro analysis
4-3. SWOT
4-4. STP
5. Questionnaire Analysis
6. Future Strategy on marketing analysis survey
6-1. Differentiations for Cyworld
6-2. Public Relationship (PR) Strategy of Cyworld
6-3. Check users’ complains
6-4.
본문내용
1. About Cyworld
SK communication is a globally competitive online service provider that delivers new concepts in Internet services. ‘Cyworld (www.cyworld.com)’ is Korea’s number one community portal and the best creators of SK communication.
Cyworld’s online universe is now expanding beyond Korea’s language frontier. From a strong foothold at home, it has made successful entries into China, Japan, the US, and Europe. Offering online services and content available nowhere else, Cyworld would help SK Communications to craft a new, vibrant and exciting experience for the world’s Internet generations.
Through Cyworld, you can share your music, pictures, tastes and ideas. You can share your life with the Cyworld global community.
Theme : Cyworld
Establishment : 1999.8.30
Address : Green Bld.15. Namdaemoonro 5ga, Chung-gu, Seoul
2. Reason to Choose Cyworld
Cyworld’s competitive strategy is using human networks. Cyworld serves ‘Miniroom’ and ‘Mimihomepage’ and these are a way to reflect users’ characteristics and by connecting each other through their homepage, they can set their own human networks. As the needs to show users’ identites and gather to share their ideas, Cyworld became the most well-known internet distributor. Here, we would like to study about Cyworld’s strategies for the future according to current market issues.
In 2002, there was an internet community leader, Freechal. It was so popular until they changed their free service to be charged. Users of Freechal disappointed and they started to find something else which can be used alternatively. The alternative internet service was Cyworld and it became the new leader of the industry with various fresh services.
In Sep 2001, when Cyworld was firstly established, the users were about 1 million people. However, the number of users sharply increased since 2005; 10 million in 2005, 16 million in 2006, 20 million in 2007.