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분야
hwpⅡ. Market Summary
Ⅲ. SWOT
Ⅳ. Competition
Ⅴ. Product Offerings
Ⅵ. Marketing Strategy
Ⅶ. Marketing Objectives
Ⅷ. Target Markets
Ⅸ. Marketing Mix
Ⅹ. Strategy
New world is fresh ideas - NHN
NHN Corporation is Korea's premier internet company, operating the search portal Naver (www.naver.com) and the game portal Hangame (www.hangame.com) Since Navercom incorporated in June, 1999, It completed mergers with Hangame Communications, OneQ and Search Solutions in July 2000 and was listed on KOSDAQ, the tech-heavy stock market in Korea in October 2002.
Starting from the two business pillars of search and game services, NHN has rolled out a wide range of innovative and convenient online services. A number of surveys demonstrate that the company is regarded as an undisputed leader in the online services industry in Asia, which enables people to enjoy their digital life.
NHN has emerged as the largest company in the tech-heavy KOSDAQ market in terms of market capitalization. This outstanding growth is largely attributable to the company's efforts to create and introduce stable revenue streams in its core services; for instance, search-oriented advertising services and fee-based games.
NHN outgrew the confines of the national borders. Not only did it well build good reputation in Japan and China, but set up NHN USA, forging toward becoming a world-class internet company.
Ⅱ. Market Summary
The number of internet users in the year 2002 increased rapidly and especially in Korea it was saturated. So the portal site market changed from the growth period to the maturity period.
But still more than 50% of internet users uses the Internet to search and look at news. Internet is preferred right after TV as a mass media in obtaining information. Especially after portal sites started to gather and combine diverse news into one and provide it online, the role of portal sites as an information channel started to increase. But there are some cons claiming that portal sites are too competitive so it's only increasing a negative image as competitors. No matter what the cons are claiming, users could reduce the expense on news and information and receive information through diverse cha
