소개글
[바이럴마케팅] 인터넷 상에서의 바이럴 마케팅의 성공 포인트(영문)에 대한 자료입니다.
목차
1. Introduction
2. Theoretical background
3. Case study
4. Method and result
5. Conclusion and discussion
본문내용
1. Introduction
Become powerful marketing channel
to create WOM
How to spread WOM?
Research about
viral marketing
2. Theoretical background
Viral marketing?
The effort to rapidly diffuse marketing message to customer’s mind