[인터넷비즈니스] 네이버 분석(영문)

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레포트 > 경제경영계열
2009.02.13
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소개글

[인터넷비즈니스] 네이버 분석(영문)에 대한 자료입니다.

About Naver.com

- History
- Present position in South Korea
- Revenue of NHN

S.W.O.T Analysis of Naver.com

- Strengths
- Weaknesses
- Opportunities
- Threats

Solutions of Naver.com

- Contracts with experts concerning to Knowledge In.
- SOHO mall

Future plans of Naver.com

- launching Naver Japan
- Open-cast service

Reference

본문내용

History of Naver.com

Naver was incorporated in June 1999, launching the first South Korean search portal that used an internally developed search engine. In August 2000, it launched the "Comprehensive Search" service, which allows users to get a variety of results from a search query on a single page, organized by type, including blogs, websites, images, cafes, etc. This was five years before Google launched a similar offering with its "Universal Search.”
In July 2000, Naver was merged with Hangame, South Korea's first online game portal, and in 2001 changed its name to NHN, or Next Human Network. The combination of the country's number one search engine and number one game portal has allowed NHN to remain South Korea's largest Internet Company, with the top market capitalization among companies listed on KOSDAQ.
In the early days of Naver operation, there was a relative dearth of WebPages in the Korean language. To fill this void, Naver became an early pioneer in user-generated content through the creation of the "Knowledge Search" service in 2002. In Knowledge Search, users pose questions on any subject, and select among answers provided by other users, awarding points to the users who provide the best answers.
Knowledge Search was launched three years before Yahoo! launched its similar "Yahoo! Answers" service, and now boasts a database of over 80 million answer pages.
Over the years, Naver has continued to expand its offerings, adding a blog service in 2007, local information search and book search services in 2004,and desktop search in 2005.
From 2005-2007 it expanded its multimedia search services, including music and video search, Internet phone service and mobile search. In 2008, Naver plans to enter into the Japanese search market.
Main service and initial screen of Naver.com has been changed as followed:

참고문헌

 Choe Sang-Hun, “South Koreans Connect Through Search Engine”,
New York Times, 2007

 http://www.rankey.com/rank/rank_site_all.php

 http://blog.naver.com/artlife?Redirect=Log&logNo=50037740009

 http://www.asiae.co.kr/uhtml/read.jsp?idxno=435052§ion=S1N5§ion2=S2N232

 http://blog.naver.com/paranzui?Redirect=Log&logNo=50037328855

 http://www.nhncorp.com/

 http://searchengineland.com/naver-the-google-of-south-korea-11627.php

 http://www.enjoykorea.jp/

 http://www.hangame.co.jp/

#the #to #and #of #Naver #in #is #users #with #they

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