[인터넷비즈니스] 한국 인터넷포털 시장(영문)

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목차
1. Current Korea Portal Market
2. The winner - NAVER
3. Tries of Empas and Google to win over Naver
4. Conclusion

본문내용
1. Current Korea Portal Market

Naver firming its No.1 position since 2004.
Naver is a portal site which is in the first rank in Korea. All of Koreans use Naver almost everyday whenever you search for something or do pretty much everything.
Google is most well-known and most widely-used site in the world, but in Korea.
Insights of many portal sites in Korea usually say very confidently that they are not afraid of Google or any other foreign portal sites as they have powerful technologies. As one of Naver’s employees has mentioned before, there is no chance for Google to gain a victory over Naver no matter how many Korean branches Google sets up, and however many human resources Google invests in. Naver has defeated Google, which is in the first rank among portal sites throughout the whole world.
So in this report, we have analyzed cases of Naver, Empas, and Google, to find out what are the reasons of successes and failures of portal sites.

2. The Winner – Naver
Naver has been firming its No.1 position in Korea Portal Market since 2004. Below are efforts Naver gave in to succeed in Korea portal market.
1) Technical improvement
- The original founders of Naver had worked in Samsung SDS -which possesses some of world’s best technologies- before they established Naver. Since there were already existing major portals such as Daum, Yahoo Korea and Lycos, Naver mainly focused on developing its web technologies to let users have easy uses of its websites.
2) Success in a number of M&As in 2000s
- To absorb users from other major portals, Naver merged with some number of other websites. Among them, merging with Hangame brought giant synergy effect to Naver. Both users of Naver and Hangame starte