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분야
hwp1.Introduction of the company
BODY
1.Current Status of the U.S. Music Market
2.Environmental Analysis
A. Macroscopic Analysis
B. Microscopic Analysis
3.Outcome of the Entry to the U.S. Market
4.SWOT Analysis
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
5.S T P
A. Segmentation
B. Targeting
C. Positioning
6.Marketing Mix
A. Product
B. Promotion
C. Place
D. Price
7.N-Marketing
CONCLUSION
JYP Entertainment is a South Korean talent agency named after its founder, Park Jin Young. The company is best known for producing singers Park Ji Yoon, Rain, R&B group g.o.d. and, more recently, girl group Wonder Girls. The studio and headquarters of its US branch We focus on our paper on JYP's marketing strategy particularly in the United States. However, JYP is also in the process of promoting their aritist in other Asian countries. The best example of its marketing plan in Asian countries is Wondergirls.
, JYP USA, officially opened in New York City in June 2007. A report from the Korea Times and the business and finance portal site Chaebul.com revealed that JYP Entertainment generated $16.3 million in revenue in 2006 and $10 million during the first six months of 2007. The report valued JYP Entertainment to be worth in excess of $100 million, making it the most valuable independent entertainment company in Korea.
INTRODUCTION
1. Introduction of the Company
A) JYPE Introduction
With ten year of experience in contents planning & production, artist management, internet & mobile foreign business, and new talent discovery, JYPE is a professional entertainment company that is reaching for globalization and expansion in the entertainment industry. JYPE hopes to create a new paradigm in the production and sales of domestic and foreign contents with the assistance of exciting business partners such as SK telecom, NC Soft, and Samsung Electronics.
B) JYP Entertainment Vision & Strategy
JYPE plans to aim at the international market, uniting new technology while finding and raising new stars. We are planning, making and circulation contents while managing artist. " Leading the entertainment industry" is our motto.
C) History
"We walk and it is all route."
2006
2006.03 J. Lim 2nd album "Don't leave, My love" music record planning & launch
2006.02 Noel 3rd album "You are my destiny" music record planning & launch
2005
2005.12 'god is back 2005 tour' DVD planning & launch
2005.10 god 7th album "Into the sky" music record planning & launch
2005.06 'Rainy day' DVD planning & launch
2005.06 J. Lim 1st album "Music is my life" music record planning & launch
2005.03 Byul 2nd album "Regards" music record planning & launch
2004
2004.12 god 6th album "Ordinary day" music record planning & launch
2004.10 Rain 3rd album "It's Raining" music record planning & launch
2004.05 Noel 2nd album "Even hurting, hurting" music record planning & launch
2003
2003.10 Rain 2nd album "How to hide from the sun" music record planning & launch
2003.07 One Two 1st album "here, the hips" music record planning & launch
2003.02 Park, Ji-Yoon 6th album "DJ" music record planning & launch
2002
2002.12 Noel first album "Even after holding" music record planning & launch
2002.12 Capital increase up to 100 million Won
2002.10 Byul 1st album "December 32nd" music record planning & launch
2002.09 Business tie-up with SK Telecom and closing a consulting project contract with June's entertainment.
2002.06 2003 Daegu Summer U Competition official music record producing
2002.06 movie, "Champion" OST production
2002.05 Rain 1st album "Bad guy" music record planning & launch
2002.04 Official 2002 FIFA WORLD CUP music record producing participation
2002.01 JYP studio in Cheong dam-dong, Gangnam completion/moving
2002.01 Park, Ji-Yoon 5th album "I am a man" music record planning & launch
문화를 비즈니스로 승화시킨 엔터테인먼트 산업 - 김영사
한국 음악 산업 협회 http://www.riak.or.kr
JYP Entertainment http://www.jype.com/
Wikipedia http://www.wikipedia.org/
국회도서관 http://www.nanet.go.kr/
KBS http://www.kbs.co.kr/
수요기획 ‘박진영의 뉴욕에서의 신화’
MBC http://www.imbc.com/
황금어장 무릎팍 도사 (박진영 편)
동아일보, 한국일보, 스포츠조선, 스포츠투데이, etc
