소개글
[경영학원론] Product and Distribution Strategies(영문)에 대한 자료입니다.
목차
Product Strategy
Classifying Consumer Goods
Classifying Business goods
Classifying Service
Product Line and Product Mix
Product Life Cycle
Stages in New-Product Development
Product identification
Brand Categories
Brand Loyalty and Brand Equity
Packages and Labels
Distribution Strategy
Reducing transactions
Wholesaling
Nonstore
Retailers
Store Retailers
How Retailers Compete
Selecting Distribution Channels
Selecting Distribution Intensity
Supply Chain & Logistics
Physical Distribution
Customer Service
본문내용
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
Classifying Service
Classifying Consumer Goods
Product Line
Group of related products that are
physically similar or are intended
for the same market
Product Mix
Company’s assortment of product
lines and individual offerings