소개글
[영어 비즈니스] 피자헛 성공요인(영문)에 대한 자료입니다.
목차
01Basic information
Localization
STP analysis
02
4Ps: Product
Price
Place
Promotion
03
SWOT
Business proposals
Prospect
본문내용
Basic Information
Sales Information
Branch Offices
About 35,000 offices in more than 100 countries
Localization
Relation with “Yum”
the parent company of Pizza Hut, KFC, Taco Bell, Long John Silvers and All American Food Restaurant
Localization
Adaptation
Activation of franchise
Entrust authority to the country’s head office
Differentiated marketing strategy
Product development
Standardization
Using brand power and image
Transfer the “classic” product from the US
Connection between head office in the US and the country
Franchise management system and standardized manual
STP analysis
Segmentation
Consumers who;
are hungry
pursue family harmony
pursue cultural value of eating habits
Targeting
Age : 20-30s
Geographically : place with many young people, residents or flowing population
Positioning
The finest quality and taste
Advertising “Home Service”(1588 service)