[컨벤션관리] 한국 술의 일본 마케팅프로모션(영문)

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레포트 > 경제경영계열
2009.08.27
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[컨벤션관리] 한국 술의 일본 마케팅프로모션(영문)에 대한 자료입니다.

I. INTRODUCTION
II. PURPOSE: MARKETING-PROMOTION
A. Way: Hospitality
B. Why We Concentrate on Liquor Industry?
C. Why We Choose Korean Traditional Liquors?
D. Why We Promote These Liquors?; Hwayoju, Makgeoli, Bokbunjaju, Sesiju
III. STOCKEHOLDERS AND SPONSORS
A. Internal Stockholders – Sponsors, Audiences, Interpreter&MC, Speaker, Presenter, Performance Team
B. External Stockholders
IV. DATE AND SITE SELECTION
A. Date
B. Site
1. COEX Intercontinental Seoul’s advantages
2. Jupiter room
V. PROGRAM
VI. Real Proposal Paper
VII. Brochure
VIII. BIBLIOGRAPHY

본문내용

Ⅰ. INTRODUCTION

There are so many fabulous alcoholic drinks around the world and many countries are famous for there own traditional liquors. France’s Wine, Russia’s Vodka, Japan’s Sake, German’s Beer can be examples. Of course, there are so many great liquors in Korea too. However, few foreigners know Korean traditional alcoholic drinks. Our team has curious about this point. Why they can’t match Korea and Korean liquors directly, whereas they can match France and Wine straightly?
Nowadays, Makgeolli, one of the Korean traditional alcoholic drinks, is getting popular in Japan because of its own favor and healthfulness. From this trend, we thought that Korean traditional alcoholic drinks have enough possibility to popularize in the world. Hence, we decided to hold hospitality event at hotel's dining room for leading figures of distribution industry in Japan at first. This event will be a stepping-stone to make Korea liquors' images go higher and nicer.

Ⅱ. PURPOSE: MARKETING-PROMOTION

Event marketing, according to Advertising Age, is now an intrinsic part of any marketing plan. Along with advertising, public relations, and promotions, events serve to create awareness and persuade prospects to purchase goods and services. These events may be private such as the launch of a new automobile before dealers or public as in Microsoft's Windows '95 program. Retailers have historically used events to drive sales, and now other types of businesses are realizing that face-to-face events are an effective method to satisfy sales goals. The appearance of soap opera stars at a shopping center is but one example of many types of promotions used to attract customers to promote sales.

A. Way: Hospitality

In the hospitality industry, hotels throughout the world are expanding their business interests from merely renting rooms and selling foods and beverages to planning events actually. Nashville's Opryland Hotel may have been the first to create a department for special events as a profit center for the corporation. They were followed by Hyatt Hotels Regency Productions, and now other major hotel chains, such as Marriott, are also exploring ways to move from fulfilling to actually planning and profiting from events.

B. Why We Concentrate on Liquor Industry?

① Liquor tax contributes to national economy
Liquor tax made a great contribution to build the foundation of our economy since 1960s.
② Liquor industry saves our farms
To produce liquors, raw materials are needed. Corns, barleys, and rice can be examples. Although domestic materials are 6~7 times more expensive than imported, we use fixed amount of domestic raw materials every year. Therefore, it can help to increase earnings of farmhouses and then economize foreign currencies

참고문헌

Chapter 2
교과서 1단원 5p
교과서 1단원 8p
http://www.kalia.or.kr/introduction/k_biz_intro.html
http://www.ksdb.co.kr/product/thesis/thesis.asp

Chapter 3
http://seoul.intercontinental.com/intro.htm
http://www.grandhyattseoul.co.kr
IX.

#and #of #to #the #in #is #are #for #Korean #liquors

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