[전략관리] 3M 쓰리엠 핵심역량(영문)

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레포트 > 경제경영계열
2009.08.27
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[전략관리] 3M 쓰리엠 핵심역량(영문)에 대한 자료입니다.

1. Corporate overview and product line
2. Goal of research
3. Analysis
- Five Forces, SWOT, VRINE, Diamond
4. 3M's direction of improvement
5. Conclusion

본문내용

1. Corporate Overview

(2008 standard)
Global Sales : $25 billion
Subsidiary Outside the United States Sales: $ 16 billion (64% of total sales)
business in 60 countries around the world
products on sale in approximately 200 countries
Number of Employees: 79,000

1950s
they develop electronics-related products, including electrical and mechanical fields in the new product development.

From1960's to1990's they produce Medical and dental products, energy-related products including office supplies.

2004 thanks to the contribution of innovative products 3M exceeded 20 billion dollars in sales. The most innovative product is Post-it and super-sticky Notes, Scotch transparent tape , LCD optical film.

3M Product line-up
Displays & Graphics
Computer Privacy Filters
Display Films (Vikuiti™)
Large Format Graphics (Scotchprint™)
Precision Optics
Presentation & Projection Products
Touch Screen Systems
Traffic Safety Systems

Electronics, Electrical & Communications
Communication Technologies
Electrical
Electronics Design & Manufacturing
Repair & Service Center for Test & Measurement

Health Care
Dental (3M ESPE)
Drug Delivery Systems (Worldwide, English)
Food Safety / Microbiology
Health Information Systems
Infection Prevention
Medical Specialties & OEM
Orthodontics (3M Unitek)
Skin and Wound Care
Stethoscopes (Littmann™)
Veterinary & Animal Care
Safety & Security
Border and Document Security
Brand Security
Corrosion Protection Products Emergency Exit Markings
Facilities Cleaning & Care
Fire Protection
Food Supplies & Services
Insulation for Apparel (Thinsulate™)
Library Systems
Occupational Health & Environmental Safety
Personal Safety
Reflective Material (Scotchlite™)
Track & Trace Solutions
Traffic Safety Systems
Window Safety

Transportation Industry
Aerospace
Automotive
Marine
Specialty Vehicle
Traffic Safety Systems

Manufacturing & Industry
Abrasives & Sandpaper
Adhesives & Bonding Solutions
Composites Manufacturing
Construction & Architecture
Converter Markets (Label & Diecut)
Fluoropolymers (Dyneon™)
High Strength Bonding Tape (3M™ VHB™ Tapes)
Industrial Tapes
Maintenance & Repair
Manufacturing and Industry Product Catalog
Mining
Packaging Solutions
Paints & Coatings
Protective Products
Utilities & Power
Water Filtration Systems
Windows & Doors
Woodworking & Furniture
Office
Ergonomics & Workstation Accessories
Meetings & Presentations
Mounting, Adhesives, & Tapes
Packaging & Mailing
Post-it® Custom Printed Products
Post-it® Products

Home & Leisure
Air Cleaning Filters (Filtrete™)
Automobile & Boat Care
Cleaning & Protecting
Computer Accessories
First Aid (Nexcare™)
Fly Fishing (Scientific Anglers™)
Health & Personal Care
Home Improvement & Repair
Hooks & Mounting (Command™ Adhesives)
Insulation for Apparel (Thinsulate™)
Personal Safety & Comfort
Pet Care
Post-it® Products
Reflective Material (Scotchlite™)
Scrapbooking & Crafts
Sports & Outdoors
Tapes for Home Use

3M Brand line-up

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