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분야
doc1. Understanding of Kimchi
History
2. Understanding of Product (Kimchi Refrigerator)
Principle of Kimchi Refrigerator
- Temperature of Storage:
- Expansion of Function in the Kimchi Refrigerator
3. Dimchae refrigerator market
II. Why is it an innovative product?
There are several reasons for Winia Mando to be an innovative product.
III. Strategic direction of Dimchae
1. Mouth-to-mouth strategy (rumor)
2. Free Trial Strategy
3. Housewives Marketing
4. Differentiation strategy
IV. CONCLUSION
VI. Bibliography
1. Understanding of Kimchi
History
Given the facts that Koreans have been using vegetables and making salt from ancient times, and the era of making fermented foods, such as pickled fishes and soy pastes, we can assume that some kinds of Kimchi have been made since the period of the Three States. Kimchi, Korean traditional fermented food, is stemmed from natural environment, such as distinctive four seasons and long-term winter as well as ancestors’ wisdom. Since agriculture has been settled and grain has been a staple food, the Korean has started to eat salty vegetables for nutritional balance. Also, the distinctive four seasons have made Kimchi as one way of storing vegetables in order to prepare for environmental condition. Around the mid of Chosun era when the red pepper became one of spices for Kimchi, the taste of Kimchi became even hotter and the kinds of it were diversified.
2. Understanding of Product (Kimchi Refrigerator)
Principle of Kimchi Refrigerator
The existing refrigerator also can keep Kimchi but it has a limit to turn taste of Kimchi sour in the long term. Together with this, the feature of Kimchi to lay up large stocks at a time brought the necessity of container only for keeping Kimchi. Though Korean eating habits haven’t been much changed comparing with the past, Korean residential li
http://article.joins.com/article/article.asp?ctg=11&Total_ID=3523452
http://www.winiamando.com/
http://www.hani.co.kr/section-010000000/2004/10/010000000200410111907668.html
http://en.wikipedia.org/wiki/Kimchi_refrigerator
http://www.dimchae.com/
http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=109892
http://www.appliancemagazine.com/news.php?article=5067&zone=0&first=1
http://video.aol.com/category/2008-12-25-08/entertainment/winiamando
http://www.lglivart.com/catalog/download/Grk09s.pdf
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V2X-4V42JDW-3&_user=606062&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000031378&_version=1&_urlVersion=0&_userid=606062&md5=8c47a9af2fc9e1b9f9ee8c4292102938
http://www.lovethatkimchi.com/kimchi_refrigerator.html
http://www.idemployee.id.tue.nl/g.w.m.rauterberg/conferences/CD_doNotOpen/ADC/final_paper/213.pdf
http://hanko
