[소비자행동론] LG트윈스 기업분석(영문)

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레포트 > 경제경영계열
2009.11.04
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[소비자행동론] LG트윈스 기업분석(영문)에 대한 자료입니다.

1. Introduction

1) About LG Twins
2) Revenue sources and Products of LG Twins
3) Life Cycles

2. Identification of target market
1) General Information of Pro-Sports & Pro-Baseball Market
2) Target Market Segmentation
3) Baseball-related behavior of Primary Target Market Segment Model

3. Decision making processes
1) Information consumers use, Decision making process
2)The way consumers evaluate different brands
3) How to go about shopping
4) Dispose and Usage

4. Recommendations
1) Entry Stage
2) Inside Stage
3) Outside Stage

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3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG Twins’ weekly game schedule through the Internet, and read the baseball section of newspapers on the way going to school. In the school, on free time he always talk about yesterday’s baseball game with his friends. When there is a match of LG Twins VS Hanhwa-Eagles in Seoul, he goes to stadium with his friend who is the maniac fan of Hanhwa-Eagles. In the evening, wherever he is being, he always watches baseball game on his DMB TV. Sometimes on weekends, he visits the stadium with his girlfriend for a place to date. Although, she is not a big fan of baseball, but in the stadium, they could get rid of their stress by cheering with shout and enjoying the game.

3. Decision making processes

In this part, we're going to handle the way of decision consumers make, the information they use, different brand consumers consider. And the course of usage from acquiring to disposal.

#the #of #and #to #is #LG #in #they #game #stadium

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