소개글
[정보시스템] BAT와 PMI의 비하인드 스토리(영문)에 대한 자료입니다.
목차
I. Business Model Comparison
II. Work System Framework
III. Business Process by DFD
IV. Information System
V. Customer Service
본문내용
Business Model Comparison
British American Tobacco
BAT was founded in 1902
The second largest tobacoo company in the world.
180 countries are its market.
More than 300 brands.
Globel market share is 15%
BAT has its own cultivation of tobacoo
BAT in Korea
Korea is the eighth largest cigarette market in the world. BAT think a lot of it.
Phillip Morris International
Founded in 1908
The largest tobacco company in the world, has the most famous brand ‘Marlboro’
Sell its brands in 180 markets
Globel market share is 16.8%, and Marlboro is 7.9%
PMI prefer to buy tobacoo from famers, not cultivation by itself.