소개글
듀오 분석(영문)에 대한 자료입니다.
목차
Ⅰ. Introduction
1. Increase of remarriage rate
2. Marriage culture with conditions
3. Changes in matchmaking market
Ⅱ. The main issue
1. Introduction of Duo
2. STP analysis
3. SWOT analysis
4. Service process
5. Derivation of discriminating brand concept
6. IMC strategy
Ⅲ. Conclusion
본문내용
3. Changes in matchmaking market
Because of various economic crisises in a modernized society, people started preferring to economic stableness. As they pressed with time became aware of the needs to an efficient matchmaking service, matchmaking companies such as 'Duo' and 'Sunoo' have appeared.
Ⅱ. The main issue
1. Introduction of Duo
① Position of Duo
Duo is the market leader in the matchmaking business. Also, they have greater awareness and larger size than other companies.
② basic notions of Duo
* Devoted to the basic: Continuous satisfaction and trust of clients through reasonable meetings.
* Put the satisfaction of clients first : It will be the greatest when the original and new ideas put together with the efforts that come from personnel of Duo.
* Guide the right wedding culture : Duo has led a sound and reasonable matchmaking culture. They also try the right wedding culture to take root in Korea.