미스터 피자 마케팅 전략(영문)

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미스터 피자 마케팅 전략(영문)에 대한 자료입니다.
목차
● INTRODUCTION

● MARKET AND CONSUMER ANALYSIS

● COMPETITORS ANALYSIS

● COMPANY ANALYSIS

● MARKETING STRATEGY

● CONCLUSION

● REFERENCES


본문내용

● Women spread something through word-of-mouth. Women are likely to get into conversation with other people and obtain information about a large part of living. So once women realize an advantage of the products, it will be an opportunity to generate publicity quickly through word-of-mouth. Thus, companies can cut down marketing costs; it is the one of the most important features that companies must go through.

● Women have a tendency to consume with other people. In ither words, women are very effective to bring more consumers. Women usually avoid going alone when they purchase something or dine out. Women have a tendency to always bring their friends, lover or family members. So chances are, whether the company target businesses or consumers, improbity the way the company target to women can have a tremendous impact on their company success.


Consumption tendency of women customer

Women especially want to adorn their ideal beauty by the products that they own and use. Therefore, women prefer a product that has a unique individuality. If a brand develops a marked individuality which women really desire, it means that brand has a chance of big success. Woman customers follow the fashion and keep pace with the current style. Also, women have a tendency to set the fashion instinctively. It is not too much to say that woman customers are playing a leading part on the luxurious goods. massitige and well-being trend that was popular during a serious recession last year.

Concern about food

Woman customers are very particular about buying. Woman customers pay close attention to its quality, price, design and even a full-service as well. Women are very picky. However, once the product satisfied them, women purcahse that product continuously. A key point is that woman customers pay close attention to choosing of foodstuff. Woman customers continuously look for food's dietetically factors and caloric intake. On this accounts, "calorie cafe" appeared for the first time. Nutritionists recommend a calorie, a nutriment and a pertinent food and do consult about one's personal diet and health.


■ Competitors analysis

● Pizza Hut

참고문헌
www.Dominos.co.kr

www.mrpizza.co.kr

www.pizzahut.co.kr

www.nso.go.kr

스타벅스, 커피 한 잔에 담긴 성공신화 , 홍순명 역, 김영사 2004 .

스타벅스 감성마케팅, 김영한 외, 넥서스 2003.

여성마케팅, 김미경, 위즈덤하우스 2005.