소개글
Google(구글) VS naver(네이버) 비즈니스모델 분석(영문)에 대한 자료입니다.
목차
Introduction
NAVER
-Business Model
-Work System Framework
-Information Systems
Google
-Business Model
-Work System Framework
-Information Systems
NAVER & GOOGLE’S DFDs
CONCLUSION
본문내용
Knowledge Search:
The main product of Naver.
The knowledge search was made when there was not enough Korean database. Naver created this system, a place where users can exchange there knowledge.
People ask and answer by themselves in Naver’s knowledge search place. Naver provides only e-incentive(so called Nae-gong) and gets huge amount of database from the user’s questions and answers.
The Type of information is usually common sense which cannot be found any other web.
Unified Search
The main business model of Naver.
Customers can find accurate arranged information through The unified search. However, this is closed system that Naver tries to hold users in Naver land.
Naver provides information but the information must be sent by Naver’s own service such as Naver café or blog, and the information is not be open to any other web-sites.
NAVER Work System Framework
Customers
People who use NAVER's search tool to get information on the internet
People who use NAVER's contents, include blog and community
Number of companies who want to advertise and get order of priority in search results
through NAVER's categories such as Power-rink.
Individual and Company who use NAVER’s Keywords ads on the top of the page
지식iN experts user
Product and Service
Information and Knowledge – through Variety of contents, such as private Blog, Mail, Cafe, Knowledge Search, Instant News, Map, Movie information, Unified Search , Toolbar and Smart Finder, Game (Hangame) , Junior NAVER(for Kids), Happy-Bin( Donation), Entertainment(Music, Video player and UCC place)
Customer Service
- Expert’s answer: provides speciality answer to avoid error from wrong information
- Customer service centre: provides instruction of products and services. Receive a report about systematic error and spam. Fixes the error and problems.
- Software testing service: regular test for function, UI, internet environment, security,
performance.