소개글
[조직개발론] Frances B에 대한 자료입니다.
목차
About Frances B.
Current Frances B.
Environment
SWOT
The perspective problem
Intervention
The Change
본문내용
Frances B has promoted at 2005. Their main products are hair accessories, but they have a plan to make
other accessories.
Brand Goal
Total accessory brand
Target
Their target customer is higher range of society
(the rich)
.
.
.
Economy
Even if current economic situation is depressed, Frances B
isn't very shocked because their major target customer is the
riches.
Customer
Frances B's main targeted customer is the rich.
However, if they want to broad their business, they need to
make various type of customers.
Market
Style trend tend to move to hair accessories.
참고문헌
Frances B. 외부 제출자료
-조직도
-Promotion 방안
Organization Development and Change
경향신문 2008.2.06