![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-1](http://images.happyhaksul.com/thumb/417/416004-0001.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-2](http://images.happyhaksul.com/thumb/417/416004-0002.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-3](http://images.happyhaksul.com/thumb/417/416004-0003.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-4](http://images.happyhaksul.com/thumb/417/416004-0004.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-5](http://images.happyhaksul.com/thumb/417/416004-0005.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-6](http://images.happyhaksul.com/thumb/417/416004-0006.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-7](http://images.happyhaksul.com/thumb/417/416004-0007.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-8](http://images.happyhaksul.com/thumb/417/416004-0008.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-9](http://images.happyhaksul.com/thumb/417/416004-0009.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-10](http://images.happyhaksul.com/thumb/417/416004-0010.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-11](http://images.happyhaksul.com/thumb/417/416004-0011.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-12](http://images.happyhaksul.com/thumb/417/416004-0012.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-13](http://images.happyhaksul.com/thumb/417/416004-0013.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-14](http://images.happyhaksul.com/thumb/417/416004-0014.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-15](http://images.happyhaksul.com/thumb/417/416004-0015.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-16](http://images.happyhaksul.com/thumb/417/416004-0016.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-17](http://images.happyhaksul.com/thumb/417/416004-0017.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-18](http://images.happyhaksul.com/thumb/417/416004-0018.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-19](http://images.happyhaksul.com/thumb/417/416004-0019.gif)
![[마케팅전략] 기아 포르테 하이브리드(KIA FORTE HYBRID) 마케팅전략(영문)-20](http://images.happyhaksul.com/thumb/417/416004-0020.gif)
분야
pptPart2. Environment Analysis
Part3. Marketing Strategy
Displacement
(cc) 1591
Fuel efficiency
(km/l) 17.8
CO2 emissions
(g/km) 99
1 time mileage charge (km) 808
Strong environmental regulations
Enhancing support for a small car tax
Prefer small cars
Emphasis on rationality
Aging society
Nuclear family
Income disparity
Growing car market in emerging countries
Expansion of free trade
Commodity price
Oil price
Exchange rate
Intelligent Car
Green Car
Prefer small cars
Emphasis on rationality
Strong environmental regulations
Enhancing support for a small car tax
Intelligent Car
Green Car
Relation with car demands
Inverse proportion
Inverse proportion
Huge variance
Proportion
Depending on brand
Increasing of minicar demands
Increasing of eco friendly car demands
Strength
M/S 30%
769 Sales office & A/S network
Design ability
Opportunity
Eco friendly policies
Exchange rates
Preferring semi-midium vehicle
High price of oil (1,651won per L)
Weakness
Company Image
Budget for marketing / R&D
Hybrid technology
Threat
Economy recession
Stronger & new competitors
Increasing price of LPG
Launched in Japan May 2009 , 21,725 dollars, 26 million won (1200 won per $)
4Cylinder 1.8L 98horse power, THS, Nickel Metal Battery
Gas mileage 21.25 km/L (EPA), CO2 90g/Km less
IPA(Intelligent Parking Assist), solar panel(option), Air resistance rate 0.25 Cd
