[의류산업] STCO 분석 및 글로벌 브랜드 전략(영문)

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레포트 > 경제경영계열
2010.01.27
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[의류산업] STCO 분석 및 글로벌 브랜드 전략(영문)

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[의류산업] STCO 분석 및 글로벌 브랜드 전략(영문)에 대한 자료입니다.

1. The present men's wear market in Korea

2. An Introduction of STCO

3. The present Men's wear market in U.S.

4. The Strategies presentation

본문내용

2. An Introduction of STCO

2-1. About STCO

2-1-1. What is STCO?
In STO_LG fashion, A representative Kim Heung-su who experiences system of big business visualized brand which can be developed by young light customers away from existing adult mania customer and launched 「STCO」.

2-1-2. When STCO is launched?
After STCO was launched in 2002, the sales of this company which arrange at 105place including 10 Retail stores (At Myeong-dong, Yeongdeungpo, Yeouido etc), Franchisers in Hypermarket(Discount store) and etc is extending more than twice rate of sales every year. In 2003, the sales which was 3billion won increased to 6billion won. in last year and this year, the sales are increasing continuously.

2-1-3. Target market
Main target is men who want to look fashionable but don't know how to wear. The total shop `STCO(shirt ＆ tie coordination)` focused on necktie and shirt is good for young business man arrange from 20s to 30s, because they coordinate fashion for 'singles' or men whom is out of confidence of coordinate.

2-1-4. Circumstance of business_the sales and number of stores
This company is focused on shirts which is single item. it creates new zoning which has cody sundries, total accessory brands etc. and make fresh blue ocean in fashion industry. 「STCO」 which had 40billion won sales from 134stores in 2006 and it was more than twice of sales in 2005, 17billion won, promoted many mass value shirt brands entering to market. In this year, STCO plan to secure 200store which number is rare and 70billion won into goal of sales. It expanded to 134marketing networks in 2006 that was increased about 79networks a year. but, if considering evacuating inefficient store, the number of pure open store is 100. this extensive security of marketing networks started from verification of market by a representitive Kim, heung-su.

#the #of #to #is #and #in #market #that #STCO #The

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