[국제경영] 포스코 POSCO의 세계화 전략(영문)

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레포트 > 경제경영계열
2010.01.27
16페이지 / hwp
1,400원
42원 (구매자료 3% 적립)

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[국제경영] 포스코 POSCO의 세계화 전략(영문)에 대한 자료입니다.

1. About Company - POSCO

1) POSCO (POSCO) of the IPA

2) POSCO (POSCO) philosophy

3) POSCO (POSCO) of the Business Performance

2-1. Globalization of Steel Industry.

2-2. Environmental Analysis

1) the external environment

2) task environment

3. Event strategy

1) Financing

2) Investment

3) POSCO Products

4) R&D

5) outsourcing

6) Marketing: "harmony and unity of communication"

5. Global steel market trend analysis

1) Globalization and Larger

2) Growth of BRICs Countries

6. POSCO's future development strategy

1) Raise the size and Construction of production bases to overseas

2) To develop its own technology to capture advanced steel market.

3) Environment, find new growth engines

4) Investment Material preempt in Future market !

본문내용

2-1. Globalization of Steel Industry.
: Factors promoting globalization is first of all capital-intensive production methods and economies of scale is the fact that more and more relevant. Appearing in almost every industry worldwide, is one of the most noticeable change in the production of labor-intensive production methods from the increasingly capital-intensive production methods is that the transition is. Thus, the human labor in virtually all industries, automated machinery, robotics, computer operations have been replaced by a precision machine. For example, in the automotive industry, the entire automobile production workers' wage share of the cost of only about 6% and this rate is still lower. Thus, the share of wages in all industries, and this situation is gradually shrinking electronics, steel, chemical industry and elsewhere have appeared prominently. Reduce labor costs while increasing the cost of capital to significantly increase the proportion of economies of scale will result. A significant investment in capital goods in order to recover the large-scale production system does not possess is not. Therefore, in the same industry, companies in the domestic market demand just for the huge investments in capital goods alone, because it is difficult venture targeting the global market demand for capital goods are invested.
The Second factor beyond mid-1990 while leveraging globalization as a means of long-term survival of the company is growing. Steel market, these companies slowed the rapid growth trend due to declining revenue due to our limited natural resources in raw material procurement to resolve the issue has been the globalization aspect. For example, Mittal and Arcelor as the world market and the strengthening of the things can be. Because of this, for integrated steel companies Protoculture trend showing a sharp increase, and the emergence of competing with established global network, according to China's growing global competition is expected to accelerate.

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