![[마케팅] Information Resource, Inc-1](http://images.happyhaksul.com/thumb/418/417089-0001.gif)
![[마케팅] Information Resource, Inc-2](http://images.happyhaksul.com/thumb/418/417089-0002.gif)
![[마케팅] Information Resource, Inc-3](http://images.happyhaksul.com/thumb/418/417089-0003.gif)
![[마케팅] Information Resource, Inc-4](http://images.happyhaksul.com/thumb/418/417089-0004.gif)
![[마케팅] Information Resource, Inc-5](http://images.happyhaksul.com/thumb/418/417089-0005.gif)
![[마케팅] Information Resource, Inc-6](http://images.happyhaksul.com/thumb/418/417089-0006.gif)
![[마케팅] Information Resource, Inc-7](http://images.happyhaksul.com/thumb/418/417089-0007.gif)
![[마케팅] Information Resource, Inc-8](http://images.happyhaksul.com/thumb/418/417089-0008.gif)
![[마케팅] Information Resource, Inc-9](http://images.happyhaksul.com/thumb/418/417089-0009.gif)
![[마케팅] Information Resource, Inc-10](http://images.happyhaksul.com/thumb/418/417089-0010.gif)
![[마케팅] Information Resource, Inc-11](http://images.happyhaksul.com/thumb/418/417089-0011.gif)
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![[마케팅] Information Resource, Inc-13](http://images.happyhaksul.com/thumb/418/417089-0013.gif)
분야
ppt2.Introduce Information Resources, Inc (IRI)
3.How are the data gathered by IRI?
4.Advantage of Scanner data
5.Usefulness of behavioral scan
Marketing Research is
Process of defining
Why do we Marketing Research ?
It is Helpful!
Understanding customer’s Needs / Wants
Marketing Action’s FeedBack!
Supporting Success of Product & Service
Doing
◆ Market intelligence
◆ Retail Tracking information
◆ Store level insights
◆ Consumer insights from
100,000 household panel
◆ Advanced analytics
Serving
◆ Financial community
◆ Over 95% of fortune Global
500 in CPG & Retail are
customers
◆ 95,000 retail locations in the
US & Europe provide market
content to IRI
