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분야
pptLG Electronic Cell-phone business
Environment analysis
Technology
PLC analysis
LG WATCH PHONE
MAREKT ANALYSIS- Global market
Domestic market trend
Targeting strategy
Positioning
BRAND CONCEPT
Distribution
1. Advertisement
2.Events
SALES FORCAST
radio frequencies differ in the
Americas, Europe, and Asia.
LG start in Europe
GSM system, the largest market
• Worldwide:
3 billion expected by 2010
Consumer behavior
changes
in expected ways
of receiving
communications
SWOT- LG watch phone
(Strengths) (Weaknesses)
1. Strong brand power of LG in Korea.
2. Well established distribution channel
3. New features of watch phone-
Differentiation with Samsung and others
4. Image of luxury and high –end for target customers
5. Good market reaction in Europe 1. Product itself (need to be improved in some point ex)
2. Difficulty of predicting the potential customers
3. LG- Second brand image behind Samsung
(Opportunities) (Threats)
1. Fast growing market for premium product- Prada phone.
2. New trend for convergence technology – customers need for the products.
3. Product familiarity aroused by movie 007
4.Recovering economy leading customer consumption in the market. 1. Smart phone and other popular brand in demand
2. Similar product launching- Samsung
3. The rapidly growth of brand of Chinese and Indian automobile.
4. Increasing of environment regulation standard.
Futuristic
1. Market objectives
Gain 5% of the market share by October 2010
2. Promotional objective
Increase in brand awareness
15% increase in sales by October 2010.
3. Profitability objective
To achieve a return on the investment of at least 15% by 2010 i
Life style?
When do they purchase?
Current market trend?
What to they need?
