[국제경영] The strategic alliance -The convergence, beyond the collaboration

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[국제경영] The strategic alliance -The convergence, beyond the collaboration에 대한 자료입니다.
목차
1.What is the strategic alliance?

2.Typical type of strategic alliance: Collaboration

3.The new way of strategic alliance: Convergence

4.Summary & Conclusion
본문내용
Strategic alliance is increasing all over the world!

< The results of research in 2006 by Vantage Co. >

Strategic alliance cases have increased 25% every year
since the mid-1985s.


There are many types of strategic alliances.

The form of Strategic alliance is continually changing.

What does COLLABORATION mean?

:The collaboration means the strategic alliance typically between two competitors in similar fields of expertise .

The collaboration is like a double-edged sword!
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