소개글
[국제경영] The strategic alliance -The convergence, beyond the collaboration에 대한 자료입니다.
목차
1.What is the strategic alliance?
2.Typical type of strategic alliance: Collaboration
3.The new way of strategic alliance: Convergence
4.Summary & Conclusion
본문내용
Strategic alliance is increasing all over the world!
< The results of research in 2006 by Vantage Co. >
Strategic alliance cases have increased 25% every year
since the mid-1985s.
There are many types of strategic alliances.
The form of Strategic alliance is continually changing.
What does COLLABORATION mean?
:The collaboration means the strategic alliance typically between two competitors in similar fields of expertise .
The collaboration is like a double-edged sword!