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Marketing & Business Proposal
Coffee Machine Demonstration
University students
Middle aged (20~40) employees
Occasional coffee lovers
Why?
Majority consumers of coffee
Middle aged and older people frequent coffee shop the most
Providing an alternative high quality Espresso Coffee to Instant Coffee which coffee lovers would like
Busy and packed schedule
Our Espresso Machine is designed to replace the current method of brewing coffee in a fast and comfortable way.
How can we attract customer!?
We can’t attract consumers by improving basic elements.
Those are not options, but obligation!!
So, we must give a change that consumers can’t imagine!
Improve inner parts(system, mechanism )
as well as visible aspect(design , taste ;etc)
They can’t see or feel it directly , but they will know it !
Finally, they’ll want our product
because our machine has hidden innovation.
Vacuuming
Steam pressure
Pump pressure
Vacuuming pressure
Coffee flow
SUCTION (or VACUUMING)
Not pushing “hot water” , But suctioning by using pressure difference
The difference is made by “Vacuum Pump”
water flows from “high P” to “low P”
What is the benefit?
- extracting coffee without water remaining on coffee particle.
- suction pressure(vacuuming) is fully used for extracting. (useful)
pump of existing machine (just for pumping water to heater)
