소개글
코카콜라 마케팅전략(영문)에 대한 자료입니다.
목차
Industry Analysis
Industry Environment
Business-Level Strategies
Critical Success Factors
General Environment
Strategic Groups
Industry Opportunities and Threats
Company Analysis
Company history
Business-Level Strategies
The scope of the firm
The size of the firm
The firm's culture and philosophies
SWOT
Current Strategy
Recommended Actions
본문내용
Global segment ;
-During World War II
Sociocultural changes ;
-Health-conscious consumers
Opportunities ;
- cultivating
international markets
Opportunities ;
-Fast foods
& restaurants
Strengths
- Leader of the industry
- Bottler franchise network
Weaknesses
- Bottler Company relationship
- Continuing Bad News
Opportunities
- Introducing Vending Machine
- Refundable Bottle
- 6.5 oz cheap Bottle for rural customers
Threats
- Health Consciousness
- Obstacle to entry foreign countries market