소개글
소망화장품 마케팅전략 분석(영문)에 대한 자료입니다.
목차
1. Introduction of Somang cosmetic
1.1 Reason that we chose cosmetic industry
1.2 Detail introduction of Somang cosmetic
2. Marketing strategy of Somang cosmetic
2.1 Survey of Somang Brands' recognition
2.2 Interview with Somang cosmetic's employee
2.3 Somang cosmetic's Strategy
3. Marketing strategy of
Somang cosmetics' each brands
3.1 Beauty credit
3.2 꽃을 든 남자
3.3 다나한
4. Our suggestion
본문내용
[2] Interview with Somang cosmetic's employee
Name :
Kim Yeon Hui (김연희)
Position :
Employee in marketing department
Achievement :
Contributed to develop the marketing
strategy of color lotion for men
Q1: By survey about brand awareness that we did, 꽃을 든
남자 is the best. Is there any special reason about that?
Tell me about the marketing strategy of the brand.
Q2: What is marketing strategy of "꽃을 든 남자" recently?
[3] Somang cosmetic's Strategy
- Social activities
Somang cosmetic company has doing social activities steadily.
- donation
Customers had positive image of the Somang cosmetic company.