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분야
pptxThe advantages and disadvantages
Kind
Analysis
Examples
Confidentiality agreement
Mission, vision, values statements
Long-term goals and objectives
Plan for implementation of activities
Plan for managing the process and measuring success
Exit strategy
Other Characteristics of a Strategic Alliance
May or may not be a contractual arrangement, but this is always recommended.
Long Term Relationship
“Open Book”
High Level of Trust
Win/Win (Mutual Advantage)
Top Management Interchange
Continuous Exchange of Ideas
Business Process Re-engineering
Focus on Significant Value-Added
Mutual Dependency
Strategic Framework in Place
High Level of Commitment
Increased Capabilities/Capacities
Enhanced Business Opportunities
Improving Shareowner Value
The Advantages of Strategic Alliances
2. Share the fixed costs of new products
ex) Cisco – Fujitsu
- share technology and develop products quicker
- produce products that are more reliable
- be co-branded as Fujitsu-Cisco
- sales be further enhanced
3. Bring complementary skills and assets that company can develop
ex) Microsoft – Toshiba
Microsoft software engineering skills + Toshiba developing microprocessors
Kinds of strategic alliance
1. Virtual corporation
- Definition
People make alliance among cooperative, competitive and same kind enterprises temporarily for same purpose and then disband its group, because they do not need to maintain it. It is one of the effective way to make strategic alliance
