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[홍보원론] PR(Public Relations) Ethic(홍보윤리)에 대한 자료입니다.
목차
1. Key Principles
2. Ethical Influences on Public Relations
3. Theories of Ethical Action -- Christians, Fackler, & Rotzoll’s (1995) the universal models of ethics
4. Situational Approach to PR Ethics
5. PR Ethics
6. 한국PR협회 윤리강령
7. The PRSA Code of Ethics
8. IABC(International Association of Business Communicators )
9. IPRA(International Public Relations Association)
10. Studies on PR Ethics
본문내용
Key Principles
PR requires ethical decisions.
PR have an obligation to act ethically.
PR have an obligation to help their employer act ethically.
Societal, sector, organizational,and personal standards help resolve ethical dilemmas.
한국 PR 협회윤리강령은 모든 PR 실무자들에 대한 윤리적 행위에 대한 가이드라인을 제공한다.
Ethical Influences on Public Relations
Focusing right and wrong rather than legal and illegal
Ethics are the standard of behavior - societal, organizational,and personal – guide decisions about what is right and what is wrong.
Ethics influence all aspects of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rotzoll’s (1995) the universal models of ethics
Aristotle’s golden mean
Meet in the middle solution between two extremes
Disclosing information about a client
somewhere between revealing every detail and revealing nothing