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분야
docxII. Supply Chain Management(SCM) & Total Chain Management(TCM)
1. Supply Chain Management Developing a strategy to organize, control, and motivate the resources involved in the flow of services and materials within the supply chain.
2. TotalChainManagement : TCM means a system which enable to manage information lively through making shops and factories connected by online system.
III. SPA system
IV. Problems and weak point of UNIQLO
1. Lost strength – Low price
2. Collapsed SPA system
3. Competition with local brand.
V. Solution & Conclusion
1. Solid brand image – Unique UNIQLO
2. Reinforce Brand – Basic + Design
3. Fix their position in global market environment
VI. References
UNIQLO’s designing and planning process is being done at Japan, and manufacturing the products in China. At this point, inventories and sold clothing at China are real-time reported to Japan. This system minimizes the waste of cost placing an order again. Using TCM and SCM, UNIQLO can not only QR(Quick Response) to customers but also reduce inventories. This makes circulation system of UNIQLO very efficient.
By this, UNIQLO synchronizes their supply and demand in SKU(Stock keeping unit) and each stores maintain constant stocks. And successful application of SCM and TCM made UNIQLO produce 'Mass production of narrow products'. UNIQLO is famous for producing large quantities of production and sell all of them out without leftovers. Enterprises that produces small quantity and are sensitive to market requirement, cannot understand UNIQLO’s system. But since UNIQLO is good at forecasting exact amount of demands and through planning of manufacturing, they were able to have minimum amount of inventory.
They makes classic item by season, so they focus on selling their season item. Their strategy is to concentrate in selling ‘campaign products’. For example, in summer, UNIQLO nominates polo and printed tees. Like this, in fall and spring, knitwear and cardigans are main products, also, heat-tech, fleece jackets, and jumpers come in winter.
Also, They minimize their R&D fee by changing colors, design and fabric little by little. They usually make one classic item more than 100million. So they can reduce their cost even if they use a high-grade fabric such as cashmere or cotton.
Then HOW did UNIQLO solve the "quality" problems ? People have some fixed ideas that products made in china are low in quality. To break this idea, UNIQLO rebased about 50 standards of checking the quality. If even few of them are not satisfied, they are managing to correct them right away. Also, UNIQLO is carrying out ‘master craftsman project’, by sending team of very experienced counselors to china. These technical experts thoroughly manage quality of products. And they initiate Chinese workers so there wouldn’t be any falling-off in quality.
III. SPA system
SPA(Speciality store retailer of private apparel) : SPA means to provide products to customers by reasonable price through innovative system from design and plan to sale, distribution and produce.
SPA brands have these following strong points.
1) A company can manage all the process of planning, producing and even distributing.
2) Through 1, they can cut down their production cost.
3) Selling their own brand item in their own shops.
4) Skipping intermediaries which allows quick products turn over ratio.
5) They can recognize customers demand easily because they sell their product in their own shop directly.
Using the SPA system, UNIQLO also has competitive priorities. In UNIQLO, all of process including planning, manufacturing and selling are implemented
