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[마케팅원론] 프로야구 구단 Heroes(히어로즈)의 마케팅전략(영문)에 대한 자료입니다.
목차
1.Introduction
2.Market Research
3.3C Analysis
4.STP Strategy
5.4P Strategy
6.Expectation Effect
본문내용
Social / Cultural Environment
Increasing women people coming to see the games
Interest increase regarding baseball
Increasing spotainment marketing
Economic Environment
The present situation of a Korean baseball
Brand expansion having exceeded baseball
A public information effect of a company dimension
What Korean baseball
When 1982
Where Pusan
Who Lee Dae-Ho
Kang Min-Ho
Jerry Loyster
mascot Gull
3. Maximizing efficiency
Cooperation & sponsorship marketing.
Low cost, high efficient player application
Growing young players in youth system
4 . Organization management
Internal marketing
Providing many kinds of convenience
Protection from the press
A discriminative admission fee by an inning (convenience for the business people who leave their office lately)
Maximize spectators through mileage service system introduction.
Season admission ticket system enforcement.