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분야
ppt-MARKETING STRATEGY
-GLOBAL MARKETING
-PROBLEM
-CONTRIBUTION
1968 Established by Bill Bowerman and Phil Knight
1971 Swoosh design logo was created
1979 Nike’s Air technology patented
1986 Revenues surpass $1 billion
1988 Introduces "Just Do It" slogan.
1990 Open the first Niketown store in Portland
2003 International sales > USA sales (1ST time)
Nike continues to develop into a truly global company
VISION
The world’s largest athletic company
The Nike vision is
"To bring inspiration and innovation
to every athlete in the World"
(*If you have a body you are an athlete)
THE NIKE “SWOOSH”
Created in 1971
Come from Greek Goddess NIKE
Phil Knight asked Caroline to design
He handed her $35.00
In 1972, the first shoe with the NIKE SWOOSH
was introduced
STRENGTH
Number one sports brand in the World
Strong R&D and Innovation
No factories that tie up cash in
buildings and manufacturing
They manufacture wherever they
can produce the highest quality
products for the lowest price
