분야
ppt2.Detailed Finding
Overall Perception
Usage & Attitude
Product Evaluation
Brand Evaluation
3.Conclusion & Recommendation
Samsung MP3 is facing challenges due to increasing competitors in the market.
Samsung needs to understand current brand power/level in the market and consumer U&A, before developing strategies to increase market performance.
U&A has become that MP3 players are essential items for young people in Korea
MP3 players include high-level technology
Increased loyalty on the brand
Increased differentiation of the brand
This research will provide guideline for future marketing strategy through acknowledging current brand awareness of YEPP MP3 players,
Provide consumer insight to develop marketing strategy for the future, through understanding overall market/consumer status.
