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[관광지관리론] 테마파크 에버랜드 사례(영문)

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레포트 > 경제경영계열
2010.07.14
21페이지 / docx
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[한국근현대민중사] 의식주

1960년대의 시대개관과 시문학 - 현대문학의 흐름

문학과 사회 - 김수영, 작가와 그의 시세계

일본-류큐왕국 레포트

[답사기] 시대별로 보는 청계천일대 상권의 모습

[사회운동사]일제시대 민족주의 문화운동-항일운동

시대별로 보는 청계천 일대 상권의 모습

우리나라 디자인 우리나라 공예 디자인

개화기의 복식 변화와 특징

근대소설을 이룩하는 과정

소개글

[관광지관리론] 테마파크 에버랜드 사례(영문)에 대한 자료입니다.

Ⅰ. What is Everland?
- Basic Information
- BI & Character

Ⅱ. What is problem?
- Emerging Cometitor
- The lower awareness of Everland Characteristics
- The problem in aspects of Everland customers in the situation

Ⅲ. Solution
- Role models for solution
- Mistique
- Familiarity
- Reference Group & Marketing Strategy
- Mouth Power of Brand Messengers
Ⅳ. Conclusion

-REFERENCE

본문내용

0 Tokyo Disneyland - Tokyo, Japan

Tokyo Disneyland (東京ディズニーランド, Tōkyō Dizunīrando) is a 115 acre (465,000 m²) theme park at the Tokyo Disney Resort located in Urayasu, Chiba, Japan, near Tokyo. It was the first Disney park to be built outside of the United States and was opened on April 15, 1983. There are seven themed areas in the park, each complementing each other yet unique in their style. Made up of the World Bazaar, the four classic Disney lands: Adventureland, Westernland, Fantasyland and Tomorrowland, and two mini lands, Critter Country and Mickey's Toontown, the park is noted for its huge open spaces to accommodate the massive crowds the park receives on even moderate attendance days. In 2007, Tokyo Disneyland hosted approximately 13.9 million guests, ranking it as the third-most visited theme park in the world, behind its American sister parks, the Magic Kingdom and Disneyland.
The strongest fact which Tokyo Disneyland is attracting visitors is the accessibility. You can reach Tokyo Disneyland by subway or bus from anywhere in Tokyo, including international airport. If you are with your family, Disneyland could be a perfect choice. But if you are with you are couple, you could visit Disneysea which a theme park especially designed for the couples located just
next to Disneyland as an alternative choice.

1) World Bazaar
Instead of the Main Street, U.S.A. area that exists at all other Disneyland-style parks around the world, Tokyo Disneyland calls its entry corridor "World Bazaar." The most distinctive aspect of World Bazaar is that it has resemblance to The Crystal Palace, built in part to account for the frequent rain and snow in the region.

2) Adventureland
Unlike its sister parks, Tokyo Disneyland does not have a railroad encircling it. There is, however, an attraction in Adventureland called the Western River Railroad, but it cannot be used to travel from one area of the park to another; rather it makes a scenic round-trip excursion. Adventureland in Tokyo Disneyland contains a New Orleans section, which makes the version a combination of New Orleans Square and Adventureland in California.

3) Westernland
Frontierland is replaced by Westernland, taking a wild west-style appearance similar to Frontierland. Big Thunder Mountain is found here.

4) Critter Country
Critter Country is a small area of the park with two main attractions, Splash Mountain and Beaver Brothers Explorer Canoes. It's a Small World.

5) Fantasyland
The icon of Tokyo Disneyland, Cinderella Castle is nearly identical to its counterpart at Walt Disney World in Florida. Also in Fantasyland, one can find The Mickey Mouse Revue, an Audio-Animatronic musical show. This attraction originally debuted at Walt Disney World in 1971; it was later translated into Japanese and moved to Tokyo Disneyland. (The 3-D film Mickey's PhilharMagic now occupies the

참고문헌

󰋮 러브마크 이펙트 케빈로버츠 지음, 이상민 옮김 서돌 2007
󰋮 브랜드의 미래 러브마크 케빈로버츠 지음, 이준희 옮김 서돌 2005
󰋮 소비자는 무엇으로 사는가 니콜라 게겐 지음, 고경란 옮김 2006
󰋮 소비자 행동론 박영봉 학현사 2007
󰋮 소비자 행동론 전략적 접근 김성환 외 옮김 한티미디어 2007

◊ 디즈니랜드 리조트 http://disneyparks.disney.go.com/
◊ 롯데월드 http://www.lotteworld.com/
◊ 삼성경제연구소 http://www.seri.org/
◊ 에버랜드 http://www.everland.com/
◊ 유니버셜 스튜디오 http://www.universalstudios.com/
◊ 통계청 http://www.nso.go.kr/
◊ 한국관광공사 http://www.visitkorea.or.kr/
◊ MBC http://www.imbc.com/

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