사례분석-Starbucks & CL(영문)
분야
hwpAs it was said in the reading material, Conservation International (CI)’s mission is: “to conserve the Earth’s living natural heritage and its global biodiversity and to demonstrate that human societies were able to live harmoniously with nature”. Following to this statement, CI has done significant amount of work to stay with the mission statement. For instance, getting donation to slow extinction speed of animal and plant across the world. Also, the coffee industry has caught CI’s attention because there were many environmental and social problems followed by the growth of coffee industry. Starbucks took a partnership with CI because they had a similar view on the world and mission. As a result, they have improved the state of coffee industry which was exacerbating.
Even though, Starbucks has been a great corporation when we see what they have done outstanding job with CI, there are a several improvement or suggestion that could even make things better. There are two categories which could be improved: in society and in environmental area.
Starbucks contributed a substantial amount of work to the both coffee farming area and where there do business. Starbucks has provided various programs and financial plans for farmers to improve the quality of farmers’ livings. Starbucks also has been purchasing more than half of their beans through CAFE (Coffee and Farmer Equity Practice) which is implemented with CI. Even though the work is outstanding, there is one area Starbucks could even do better. That one thing is to
