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분야
docxII. Company Information
III. Critical Analysis
IV. Application of Balanced Scorecard
V. Evaluation (and Suggestions)
VI. Appendix and Bibliography
- GAMEVIL, Inc. specializes in making games for mobile phones and was founded in 2000 by several graduates of SNU. The company currently has 104 employees and its revenue is 24.4 billion won as of 2009. The size of its capital is 2.75 billion won. Gamevil’s mobile games are played on various portable devices such as cell phones, MP3 players, and PMP. They are downloaded from app stores or online stores hosted by network service providers.
- Due to the stagnant Korean mobile game market and explosive growth of AppStore, Gamevil has been struggling to reach beyond Korean market and establish a foothold in the international market. To certain degree, such effort came into fruition as Gamevil has recently recorded high sales in AppStores such as iTunes.
- However, unlike the existing mobile game market, future mobile game market will involve intense competition. While the existing market was a battleground for several major developing companies, the future market will also involve numerous talented individual developers, leading to more heated competition. Apple’s Appstore, iTunes, clearly demonstrates this trend as it has more individual developers than corporate developers. Furthermore, quality of products shown by individual developers is expected to catch up to that of corporate developers in near future.
- Therefore, to survive in the upcoming battle to become the top mobile game publisher, Gamevil must have its own diversified performance measuring system. Considering importance of customer satisfaction for Gamevil’s success, it must also creatively employ financial measures other than the financial one. Therefore, we intend to recommend several discrete performance measures for Gamevil to increase its competency and performance.
- Gamevil, Inc's homepage: http://corp.gamevil.com/
- BSC theory:
- 전자공시시스템(DART system) homepage: http://dart.fss.or.kr
- 2009 Gamevil IR: http://image.gamevil.com/company06/ir/images/file.gif
