[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-3

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-4

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-5

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-6

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-7

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-8

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-9

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-10

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-11

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-12

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-13

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-14

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-15

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)-16

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레포트 > 경제경영계열
2010.07.20
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자료 다운로드 네이버 로그인

경영환경변화에 따른 기업의 생존전략

[마케팅론] LG전자의 마케팅 성공 및 실패 사례연구

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[경영학] 애플과 아이폰의 성공요인

광고비평(광고 규제의 필요성에 대하여)

[마케팅전략] 인도에서 LG전자 현지화 전략 성공사례

[경영학] 금융기관과 증권시장 최신 동향 연구

소개글

[마케팅원론]LG Electronics 3D LED TV 시장상황분석 및 마케팅 전략(영문)에 대한 자료입니다.

Executive Summary
a. Interesting Issues on LG Electronics’ 3D LED TV
b. Project Details and Expected Effects
1. Introduction : LG Electronics
2. Introduction : LG 3D LED TV [Appendix 2]
3. Market Environment
4. Analysis of LG Electronics’ Current Marketing Strategy
5. S.W.O.T Analysis
6. Suggestions

본문내용

Executive Summary
a. Interesting Issues on LG Electronics’ 3D LED TV
The subject of investigation is LG Electronics and its 3D LED TV. The reasons behind such selection are explained in detail in following.
Firstly, the 3D LED TV market is an emerging market, which attracts attention worldwide. 3D LED TV market is characterized by high degree of uncertainty and therefore companies use a variety of marketing strategies. Nonetheless, many governments and market regulators unprecendentedly exhibit a cooperative attitude toward 3D LED TV manufacturers. This phenomenon gives point to further research of macro environments in order to take marketing decisions based on these results.
Secondly, LG Electronics demonstrates various strategic features as a powerful market challenger. It diversifies its production technologies and seeks a wide range of consumer bases including B2B market, while other competitors choose low cost technologies and target only individual or customers. Therefore, LG Electronics pursues more significant strategies than its competitors in the 3D LED TV market.
Lastly, as LG Electronics uses different marketing strategies from other competitors, it possesses certain weaknesses. Investigating these weaknesses and designing alternative strategies are useful to start thinking critically about marketing strategies.

b. Project Details and Expected Effects
To analyze the company’s current marketing strategies and to frame suggestions, LG Electronics and its 3D LED TV products were first researched. The focus was mainly on product features.
Also, environmental factors of the 3D LED TV market have been investigated. Environmental analysis is very important because of the high degree of uncertainty and dynamism of in the market for 3D LED TV. Distinctive technologies of 3D LED TV have been studied and compared to other technologies as well.

#마케팅 #마케팅원론 #LED #LG #TV

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