소개글
[공공캠페인]다문화가족 경제 자립 지원 캠페인(영문)에 대한 자료입니다.
목차
Part 1. childbirth Encouragement
- Based on cycle of marriage and child birth.
- marriage / Pregnancy and Childbirth / Child of the three-step process
Part 2. graying of society
- Motivation of individuals for the personal approach
- Social approach to rehabilitation to help
본문내용
• 10. 10 pregnant Women’s day,
'Baby Parade' event held.
• co-hosted by 대한산부인과협회
• Focusing on online communities to
recruit participants
• Introduce a successful case of a company
Which is attained by reemploying retiree.
• Depth news story of Senior press corps
As a vivid eaxample was the spotlight.
Many media generating follow reports and proving social sensation through the campaign. The feature article ‘다자녀 가족의 행복’ and ‘결혼의 경제적 가치’ by daily newspaper rehandle at information TV program in depth.
The economist, newspaper editorial shed new light on the Home coming series by 중앙일보 senior reporters. Besides other media repeatedly request interview senior stars who introduced media through campaign, that make follow article.
Employment rate of Aged 60 or older 5.6% has increased.
Reporters who write about Low birthrate problem articles in Dong-A and JoongAng contribute to aging response policy and encourage childbirth policy PR. They are awarded as journalists by the government minister
It was Selected finalist at 2008 Asia Pacific PR Week Awards Public Campaign