소개글
[언론원론] Media effect(미디어 효과)(영문)에 대한 자료입니다.
목차
1. Intro : Why did he have to leave?
2. History of media effects theory
3. Contents analysis : Framing effect
- case of Jae-bum
4. Conclusion
본문내용
Bullet theory
Behaviorist psychology
Instant, direct, and uniform effects
The members of audience are Powerless
(S-R model)
Selective influence theory
Two-step flow
Media effects
on attitude change in a political context
Selective use of the media
- Selective exposure, perception, and retention
Agenda Setting
Uses & Gratifications model
New technologies : TELEVISION
Media Effects redefined
From attitude (behavior) changes to
cognitive changes
Most information
which we can usually get is from mass media.
Media effects are powerful
as we saw.