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[경영정보]애플 아이폰의 마케팅전략 분석에 대한 자료입니다.
목차
1.What is the i-phone
2.Success Critical factors
3.i-phone’s strateges & Competitive advantage
4.Hardware & software
5.Wireless network
6.Security
7.Forecasting
본문내용
(1)Apple Inc
Apple has made personal PC and OS
This factor can effectively recognize and cope with customer’s demand
It is important not also follow-up service AS, but also continuous developing related apps, OS upgrade
(2)Designe and easy using
Innovative UI (User Interface)
Many Apps that we needed is already in App store
Just one your finger can works apps
Attractive design
Millions of apps for iPhone
(3)Many compatibility instruments, fixed spec
Various kinds of adjuvant Devises
→growing practical using
Fixed spec 1G,2G,3G,4G
→Developer can makes
accurate program
Apple Company develops application for human, in other words, they build up systems approaching people and had profits.
Awesome Note
This application is that our helping schedule management.That is
i-phone system diary.
It has a free version and a charged version. The free version limited the number of memo.
The news article reported that Awesome Note’s developer make huge profits. And most of iphone users experienced this application and it
became known to almost users.
Awesome Note’s strong points are that beautiful design, perceptional UI, data preservation through synchronization and if we need, we can
restore.
Awesom Note is popular all over the world. Because of this application is too good to miss, we don't have to be concerned about a charged
version.
Do you still pick up heavy diary? Many people recommend very
lovely awesome Note.
Egg Wallet
Egg Wallet is application that performance of card, membership, bankbook and so on by an finance administrator.
This application is very excellent. Because, it possible making and use of bar cord for that register all sorts of membership card.
Sartorialist
Sartorialist is a name of fashion blog. It is a famous blog. Because, pictures that sharp dresser of streets update at once a day.
Many people recommend Sartorialist for busy people who cannot so much as self doll oneself up.
If I were you, time by in train or remained, I see best dresser of streets through Sartorialist. Therefore we can build up fashion sense from Sartorialist.
Seoul Bus
Seoul bus is applications that function of bus arrival notification. The good point is that the application is free.
Seoul Bus’s functions are very various. Therefore Seoul Bus is very precious application for free.