소개글
[정보사회와 뉴미디어]미디어기술과 전자쇼핑(영문)에 대한 자료입니다.
목차
1. Intro
2. Background
3. Theoretical Explanations
4. Emprical Findings
5. Social Change Implications
본문내용
Although radio is the oldest form of electronic advertising and marketing channel, it is also an emerging form of hybrid direct-marketing medium owing to the development of
Podcasing is a form of online audio broadcast
produced and disseminated by Internet Users
Psychological Gratifications
The studies that explore consumer motives for teleshopping often utilize the theory of U&G as their base for exploring these psychological motivation factors.
The range of media-use motives usually includes
the general dimensions
This need-fulfillment motivation paradigm is conceptualized within the context of the basic human psychological needs hierarchy
The theory of media dependency
research has explored the relationships between
TV shopping programming and consumer dependency
Parasocial relationship
Consumers perceive TV shopping program hosts as “friends”